My City Warsaw Music Festival

The challenges of designing the festival's identity and logo in the context of “my city” were primarily regarding individuality and uniqueness. The aim was to go as far away as possible from the overused symbols (person, tree, skyscraper) to show the relationship between cities and people.

The core design element is the cube wireframe. Used in the dynamic logo and as a design element, it is distinctive for every city by being turned around and viewed from different angles. This system allows for both a diverse and cohesive identity.